Kay Keenan, President
Kay Keenan is an accomplished marketer and business leader. Her career includes marketing leadership roles in consumer, B2B, service and nonprofit organizations. Kay began her career in Information Systems and Supply Chain management, so she has a unique understanding of how to make marketing and sales ideas really work. She is a popular speaker on business development, new media, leading nonprofits, marketing, and entrepreneurship and regularly tweets on nonprofit topics. She is the co-author of Conversation on Networking and leads workshops on building relationships.
Kay took a three year break from consulting when hired by a client to be their Vice President of Marketing and Communications. While at Big Brothers Big Sisters of America, she led their repositioning and their entry into new media; the repositioning was featured in the New York Times in January of 2011.
In conjunction with Bloom Metz Consulting, she uses her fundraising expertise to help nonprofits conduct annual and capital campaigns. Kay was the program co-chair for the American Marketing Association's 2011 Nonprofit Marketing Conference and will be the chair of the conference in 2012.
Kay has led the turnaround of sales and marketing teams by emphasizing focus on customers and processes resulting in nearly 100% ‘customer satisfaction improvement.. She believes that all marketing strategies begin by understanding the consumer and the marketplace. Her experience ranges from marketing packaged products to heating and air conditioning services to professional services.
Her bachelor's degree is from Franklin & Marshall College in Lancaster, PA and her MBA is from Syracuse University. She is an active Rotarian, board member for the Delaware Fund for Women, Goodwill of Delaware & Delaware County and lay leader with the Episcopal Church. Kay and her husband live in Wilmington, Delaware.